Jo Malone London To Open In The Philippines This October 2015

A warm Jo Malone welcome waiting for me in my room at London's Covent Garden Hotel!
A warm Jo Malone welcome waiting for me in my room at London's Covent Garden Hotel!
A warm Jo Malone welcome waiting for me in my room at London’s Covent Garden Hotel!

Yes, that’s right– Jo Malone London— will finally be in the Philippines this October 2015! The British fragrance house, under the Estee Lauder Group of Companies, will be occupying the space of Aldo Accessories in Greenbelt 5, Makati.

I was recently in London to get to know the brand that we’ve all fallen in love with because it was created with the intention that all their fragrances can be combined! “This is the DNA of our brand,” Jo Malone Fragrance Director Celine Roux shared with us. “That all our products and fragrances can be layered. This means you can customize your fragrance.. taking the brand and fragrance to another level. It’s kind of like the Little Black Dress.. you can be dressed all in black but then you will think of the accessories that go with it.. shoes, bag, jewelry. It’s the same with fragrances. Why wear the same, when [you can change] depending on the time of day, occasion… For example, in the Philippines, you might want something a little bit more refreshing, so you might want to wear your Nectarine Blossom and Honey as a body creme but you might want to accessorize with Lime Basil and Mandarin to bring out the freshness. This is something that our customers really like because it becomes bespoke and becomes something really yours. Sometimes you don’t want to smell like everyone else, you want to have your own combinations.”

To supplement our brand experience, we also visited some of London’s landmark institutions, giving us a 360 quintessential British experience! I’d like to share with you some photos and a video from our trip to give you a “teaser” for when Jo Malone arrives on our Philippine shores :) Enjoy! (*Full story in an  upcoming issue of Lifestyle Asia  magazine).

Entrance to the Jo Malone Townhouse on Sloane Street...
Entrance to the  Jo Malone Townhouse on 52 Gloucester Street.. gorgeous Georgian architecture
The Jo Malone Townhouse is where everything happens.. from brainstorming to conception! Its basically their headquarters and what a gorgeous space!
The Jo Malone Townhouse is where everything happens.. from brainstorming to conception! Its basically their headquarters and what a gorgeous space!
Jo Malone Philippines brand manager Camille Flores-Oloan, Jo Malone Lifestyle Director Debbie Wild, Fragrance Director Celine Roux, Philippine Tatlers Mia Borromeo, Jo Malone Global General Manager Jean-Guillaume Trottier, Metro Societys Katrina Ong, Town  Country Philippines Nicole Limos, Lifestyle Asia,s Cheryl Tiu, Jo Malone Director for Global Communications Lizzie Brady
Jo Malone Philippines brand manager Camille Flores-Oloan, Jo Malone Lifestyle Director Debbie Wild, Fragrance Director Celine Roux, Mia Borromeo, Jo Malone Global General Manager Jean-Guillaume Trottier, Katrina Ong, Nicole Limos, Cheryl Tiu, Jo Malone Director for Global Communications Lizzie Brady at the Jo Malone Townhouse
Jo Malone London Boutique on Sloane Street 1
The Jo Malone boutique on Sloane Street was just recently renovated and we were told that we were the first journalists to visit!
Jo Malone Boutique on Sloane Street 2
Love the boutique’s chic interiors that’s been so dexterously translated into the brand’s packaging. According to Lifestyle Director Debbie Wild, “We love to hire by attitude and training skill. We love to make sure our service is the real key. We write thank you cards to our customers, and customers come in to say ‘thank you for your thank you cards.’ So there’s a thank you fest going on.” How beautiful!

This is me getting fragrance-combined by Jo Malone London’s Lifestyle Director Debbie Wild at their flagship store on Sloane Street. The heart of the Jo Malone brand is to be able to customize your own scent by combining and layering fragrances from body cream to cologne. I did the hand & arm massage with 2 different scents, and she is spraying me with a 3rd scent so I walk away with my own personalized scent. (My current fave scent is Earl Grey & Cucumber <3 ). This service will also be available in Manila when the Greenbelt store opens

The Discovery Table where customers can "discover" their preferred scents. The Philippine store in Greenbelt 5 will also be having this!
The Discovery Table where customers can “discover” (or sniff and find out) their preferred scents. The Philippine store in Greenbelt 5 will also be having this wonderful phenomenon, as does in Tokyo, Toronto, Paris and other Jo Malone boutiques in the world :) “We want our customers to experience this service and say, ‘Wow, I’ve never felt that way before! I never knew that about fragrance,” adds Debbie.
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At Battersea Park, there is an Old English Garden supported by Jo Malone. It is their way of giving back to the community.
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The Old English Garden supported by Jo Malone, and cared for by Thrive, is the first garden launched charity initiative
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Jo Malone London believes that the garden was a perfect fit because it’s “intrinsically British but also an inspiration for our fragrances and collection,” explained Sarah of Jo Malone. They have roses, tarragons, and all sorts of flowers. Spotted: Katrina Ong inhaling the fresh blooms!
Mia Borromeo- Cheryl Tiu- Old English Garden- Battersea Park- London
Mia Borromeo and myself appreciating the lovely Jo Malone Old English Garden

Some of the other fun things we did in London…

 

Eat fish n' chips at Scott's.. so good!
Ate fish n’ chips at Scott’s.. so good!
Instagram like there's no tomorrow as soon as we got wifi! Haha! This was at Scott's
Instagram-ed like there’s no tomorrow as soon as we got wifi! Haha! This was at Scott’s
Have afternoon tea at Claridge's...
Had afternoon tea at Claridge’s…
Watch "The Lion King..."
Watched “The Lion King…”
Had dinner at The Wolseley...
Had dinner at The Wolseley…
Had dinner at The Ivy Market Grill...
Had dinner at The Ivy Market Grill…
Went to Corpus Christi Catholic Church to thank the Lord for all our blessings <3
Went to Corpus Christi Catholic Church to thank the Lord for all our blessings <3
Had a blast with these ladies! Covent Garden on our last night in London together. Thank you, Jo Malone! And welcome to Manila!!! :)
Had a blast with these ladies! Covent Garden on our last night in London together. Thank you, Jo Malone! And welcome to Manila!!! :)

For more information on Jo Malone London, visit their website <jomalone.com>

2 Comments

  1. I love the scents of Jo Malone. I hope the pricing will be as reasonable as in the U.S or equivalent in local currency in Manila.

    Looking forward to the store opening. Another scent-sational first! I am excited!

    ♡R

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