ArroZeria: A Spanish Paella House With A Filipino Rice Story

ArroZeria at Century City Mall, Makati City, PhilippinesOn Sunday, February 1, 11 AM to 1 AM (that’s the magical 1-1-1-1, if you noticed!), ArroZeria will open its doors to the public on the fourth floor of Century City Mall in Makati. (If you are a follower of this blog, you will remember that ArroZeria made its first public appearance at the Wallpaper* City Guide Manila launch party last November 28, 2014 at Clipp Center– and our guests really enjoyed the Black Fideua with Octopus and and Calamari.)

ArroZeria is the Vask Group's new casual dining eatery at the 4th Floor of Century City Mall in Makati, right next to Hole in the Wall
ArroZeria is the Vask Group’s new casual dining eatery at the 4th Floor of Century City Mall in Makati, right next to Hole in the Wall (Don’t mind the sign; the countdown is up– it’s about to open!)

As you’ve probably guessed, ArroZeria, which is a play on the word arroceria (a rice house), is by the same folks behind VASK. Spanish chef J. Luis “Chele” Gonzalez is at the helm of the kitchen, but this time with Filipino head chef Keith Fresnido and Spanish chef Paco Bermudez from Valencia. “Paco is in charge of the paella, and Keith has been promoted to head chef of Vask and runs the kitchen here,” shares Chele. “He has worked with me in Shangri-La Boracay and is a really important person in this project and for me.”

ArroZeria’s tagline reads, “rice is the hero”— so it’s not a surprise to know that the paella, is the heart of this restaurant. Paellas here can be had al dente and thin (how they are enjoyed in Spain) or soft and wet (how they are preferred in Asia). There are likewise other variations in the form of caldoso (soupy), meloso (saucy), risotto (creamy) and fideua (thin noodles). What impresses me the most, however, is the fact that the rice used here is local heirloom rice from the Cordillera mountains, similar to the Spanish arroz bomba— which Chele sourced in partnership with the International Rice Research Institute (IRRI). So apart from celebrating local and being proudly Fililpino, there’s also a giving back component to the communities. Even though Chele is Spanish, he is completely Pinoy at heart!

Banaue Rice Terraces- Heirloom Rice
Chele traveled frequently to the Banaue Rice Terraces to research and source for heirloom rice for ArroZeria. He likewise underwent the “conventional processing of rice through hand pounding with mortar and pestle.” (Photos courtesy of J. Luis Gonzalez)

“The paella is a dish that has traveled the most around the world,” says Chele. (This is why if you look at their logo, it’s a paella dish that looks like a globe with the Philippine islands at the center, clever!)

In ArroZeria, rice is the hero!
In ArroZeria, rice is the hero! Their logo is seen from placemats to their uniforms.

The interiors, just like in Vask, are likewise once again designed by architect Carlo Calma. Hanging ladders can either be interpreted as letter V’s (for Vask) or A’s (for ArroZeria). “The floating ladders are a leap from what we did at Vask,” explains Calma. “The feel is industrial– we used found objects– and you feel like you’re in a rice warehouse.” Images of rice sacks are illuminated  on the light box and a mural of Valencia is a backdrop to the seating area that faces the open kitchen.

ArroZeria Manila at the Fourth Floor of Century City Mall
ArroZeria’s interiors, designed by architect Carlo Calma have floating ladders (that can read as V for Vask and A for Arrozeria), which he describes as a “leap from what we were doing at Vask.”
A mural of Valencia hangs as a backdrop at ArroZeria
A mural of Valencia hangs as a backdrop at ArroZeria

The coasters for the glasses and paella are made from recycled newspapers. “Everything we have here is recyclable and sustainable,” shares Chele. He adds, “Our menu reads like a newspaper from Valencia, with a play on words like bocatas (slang for bocadillos) and birras (slang for cerveza).”

Recycled newspapers are used as coasters and paella holders in line with their thrust for sustainability
Recycled newspapers are used as coasters and paella holders in line with their thrust for sustainability

So here are some of the heroes of the menu– which can also  be ordered for takeout. (If you can’t wait for the prep time, you can either pre-order your paella by phone, or try the paella of the day, readily available at P275/ per person).

The Del Sonrito paella, cooked al dente and thin, is boneless chicken and seafood. Preparation time is around 30-45 minutes, and it's P395/ per person
The Del Senorito paella, cooked al dente and thin, is topped with boneless chicken and seafood. Prep time is around 30-45 minutes, and it’s P395/ per person
Saucy Stewerd Beef Cheeks, 4and Broccoli Meloso. Prep time is 30-45 mins. and priced at P450/ person
Saucy Stewerd Beef Cheeks, Cauliflower and Broccoli Meloso. Prep time is 30-45 mins. and priced at P450/ person
Foie Gras y Boletus Risoto is creamy Foie Gras and Porcini Mushrooms Risotto. Prep time is 15 to 20 mins, and priced P550/ person
Foie Gras y Boletus Risotto is creamy Foie Gras and Porcini Mushrooms Risotto. Prep time is 15 to 20 mins, and priced P550/ person

Anyone who has ever dined with me knows that I don’t eat rice! (How ironic, I know!) So I was thrilled to find that they have lots of other non-carb options on their menu– in fact, I personally think these are their BEST offerings. (The first two tapas I list down are my favorites.)

This is my favorite here!!! Gambas con Gabardina Negra or crispy squid ink battered shrimps with a mojo picon sauce (made from red bell pepper, chili, black pepper and wine vinegar) .. so good!
This is my favorite here!!! Gambas con Gabardina Negra (P395) or crispy squid ink battered shrimps with a mojo picon sauce (made from red bell pepper, chili, black pepper and wine vinegar) .. so good!
This is my other favorite here-- absolutely delicious! The Tabla de Pates is four kinds of pate: campagne, cochinillo (with sisig bits!) and mushrooms, chicken pistachio and fish terrine. They are served with black oliv, parsley and porcini mushroom mayonnaise on the side. Amazing!
This is my other favorite here– absolutely delicious! The Tabla de Pates (P495) is four kinds of pate: campagne, cochinillo (with sisig bits!) and mushrooms, chicken pistachio and fish terrine. They are served with black oliv, parsley and porcini mushroom mayonnaise on the side. Amazing!
The Carpaccio de Atun (P195) or tuna carpaccio with tomato hearts, calamansi espuma and crispy jamon is probably the healthiest tapas I saw here!
The paper-thin Carpaccio de Atun (P195) or tuna carpaccio with tomato hearts, calamansi espuma and crispy jamon is probably the healthiest dish here!
For those who need their meat, the Apologia al Cerdo (P295) is tender sous vide pork belly topped with pork croutons, mustard, wasabi and greens
For those who need their meat, the Apologia al Cerdo (P295) is tender sous vide pork belly topped with pork croutons, mustard, wasabi and greens

For those wondering how the dishes here are different from Vask, Chele shares, “The tapas here are more simple and more rustic, to please more people and more palates. It’s where everything is fun and approachable.” Plus, their signature sangria jars are massive– and it’s not just red and white sangria, they also have a rose one!

Yup, this is your friendly La Guapa or rose sangria... for 1!!! (P195/ 1pax; P695/ 3-4pax). Look how big it is compared to a glass of water for scale!
Yup, this is your friendly La Guapa or rose sangria… for 1!!! (P195/ 1pax; P695/ 3-4pax). Look how big it is compared to a glass of water for scale!
Congratulations, chefs Paco Bermudez, Jose Luis Chele Gonzalez, Keith Fresnido!!!
Congratulations, chefs Paco Bermudez, Jose Luis Chele Gonzalez, Keith Fresnido!!!

ArroZeria is located at the 4th floor of Century City Mall, Kalayaan Avenue, Makati. For reservations, phone (02) 217 6563 or (0920) 9744742